[Insights Paper] Trade+: Smarter Export Growth in a Shifting World

This paper introduces Trade+, a practical approach to export diversification for Australian businesses and government partners. It addresses the rising cost and complexity of traditional trade, and outlines how companies can scale what they already know - intellectual property, systems, services, and specialist know-how - into global markets without relying on physical exports.

Drawing on international examples and current data, the paper outlines five forces shaping modern diversification, presents 28 leverage areas for generating foreign income, and includes a 20-question diagnostic to identify export-ready assets.

It is a resource for trade advisors, policy leaders, and globally minded businesses ready to grow, faster, smarter, and with less friction.